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How the Netherlands becameone of the main European hubs for startups



In a country often hastily associated with windmills and stretches of colorful tulips, innovation and startups are driving a young and modern movement in strong growth, uniquely in Europe.


Article written by Nicolò Joswig.


In a country often hastily associated with windmills, stretches of colorful tulips, and an intricate network of canals threading through cities filled with bicycles, innovation and startups are driving a young and modern movement in strong growth, uniquely in Europe.

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The Netherlands, despite its small size, both geographically (131st country in the world by size) and demographically (just 17 million inhabitants), has for centuries been a country averse to great risks, with an open, liberal, and highly entrepreneurial mindset.

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Indeed, Dutch economic history illustrates a unique entrepreneurial spirit that has birthed various global success stories such as Booking.com, a travel giant, and electronics powerhouse Philips. According to the "Startup HeatMap Europe" research of 2023 conducted by DEEP, the Dutch capital, Amsterdam, was the third favorite European destination for European founders, tied with Barcelona, and showing growth from the previous year.

Moreover, the Dutch capital, despite its mere 900,000 inhabitants, ranks fifth also for its ability to accelerate the growth of startups after London (1st), Berlin (2nd), Zurich (3rd), and Paris (4th), slightly varying the overall ranking by DEEP. And the numbers of this city are astonishing: a whopping 65% of all Venture-funded startups in the general area of Western and Northern Europe are located right here."

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This density of startups is no accident, but the result of a unique mix of cultural, historical, and political factors that favor innovation and entrepreneurship. The Dutch culture, with its long history of maritime trade and openness to the world, has instilled a spirit of entrepreneurial boldness and a predisposition to risk. This, combined with a strong emphasis on education and research, has created a fertile ground for startups.

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The Dutch government has played a crucial role in this process, implementing innovation-friendly policies such as tax incentives for research and development, grant programs for startups, and bureaucratic facilitations for the creation of new businesses. The close collaboration between universities, research institutes, and the private sector has further boosted this ecosystem, creating an environment where ideas can easily transform into successful commercial ventures.

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Another fundamental aspect is the geographical position of the Netherlands, located at the heart of Europe with excellent transportation infrastructures. This has made the country a privileged access point to European markets, attracting not only talents and investments from all over the continent but also from overseas. Amsterdam, in particular, thanks to its network of air connections and its reputation as a global and open city, has become an international hub for startups eager to expand globally.

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The concentration of talent, in fact, is another pillar of the Dutch success story. The country's universities are among the most innovative and international in Europe, attracting students and researchers from all over the world. This constant influx of brilliant minds provides startups with an inexhaustible pool of fresh ideas and advanced skills. The presence of a multicultural and multilingual environment also facilitates the creation of diverse teams, which has proven to be one of the keys to the success of their ecosystem. This has led Dutch startups, according to a 2023 report by Dealroom, to create 256,000 jobs globally and 151,000 within the country.


However, the Netherlands' upward trajectory as a startup hub is not without challenges. The rising cost of living, especially in Amsterdam, and a shortage of housing can pose significant obstacles for talents looking to move to the country. Moreover, while the country excels in launching innovative businesses, scalability remains a challenge, with some startups struggling to grow beyond European borders.

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Despite these challenges, the Netherlands continues to demonstrate an extraordinary ability to attract and nurture innovative entrepreneurship. The combination of solid infrastructure, favorable policies, an open culture, and a strong commitment to education and research places the country in an ideal position to maintain its status as a European leader in the startup ecosystem. With the right strategies to address its vulnerabilities, the Netherlands is well-positioned to continue thriving as a global innovation hub in the near future.

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