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Brand positioning, a new way to make business strategy: the Barilla case.
All the strategies adopted by the company are aimed at positioning its product in the market, so that it is constantly ahead of other compan

Laura Mura
11 feb 2023Tempo di lettura: 6 min
1915 visualizzazioni


The future of the forgotten youth.
The future of the forgotten young people: a clash between personal value and work efficiency.

Sara Schirru
3 feb 2023Tempo di lettura: 6 min
521 visualizzazioni


The Worldmaking process of the product: owning a luxury asset sets us apart from others?
Buying a luxury product is a different experience than buying a normal good.

Laura Mura
20 gen 2023Tempo di lettura: 7 min
348 visualizzazioni
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