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Brand positioning, a new way to make business strategy: the Barilla case.
All the strategies adopted by the company are aimed at positioning its product in the market, so that it is constantly ahead of other compan

Laura Mura
11 feb 2023Tempo di lettura: 6 min
1926 visualizzazioni


An overview of the pharmaceutical industry: will its latest performance be a flash in the pan?
In the last two years the pharmaceutical industry has been under the spotlight and registered a generalised financial statements improvement

Marco Cazzolli
10 feb 2023Tempo di lettura: 6 min
495 visualizzazioni


Crypto and Blockchain currency in China
China has been a leader in currency innovation since the deployment of paper currency in 1280 and a centralized banking system. And now?

Liuc Finance & Investment Club
10 feb 2023Tempo di lettura: 5 min
93 visualizzazioni
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